As we head into July, we are prepping a massive drop for Independence Day. We are completely skipping the standard bright plastic look. Instead, think heavy vintage charcoal tees with minimalist distressed metallic graphics that catch the light like a sparkler in the dead of night. It’s patriotism reimagined for the street aesthetic.
We are just a week away from Juneteenth, and our design collective has been working on something incredibly close to our hearts. This upcoming micro-drop features powerful, elevated typography lines celebrating resilience and culture. A portion of all proceeds from this apparel run will be directly reinvested into backing local freelance artists.
Coinciding with the changing seasons, we went full eclipse mode for our Easter drop. Moving past neon brights, this collection targets high-contrast obsidian textiles mixed with minimalist pastel geometric alignments. Perfect mid-weight gear for tracking the night sky during those cool spring nights.
Our Saint Patty's Day lineup ditches the cliché leprechauns for raw industrial forest greens, emerald textures, and heavy silkscreen designs. This flash drop is dedicated strictly to those grinding through the midnight hours. Check out the custom typography variants on our premium street hoodies.
Fresh off our Valentine's launch, we are breaking out the Monochromatic Monument collection for President's Day. Featuring brutalist marble statues set against sharp midnight backdrops, these featured prints and heavy apparel options highlight the architectural aesthetic of the street hustle.
For this update, we are celebrating a few new designs for Valentine's Day. We have some optimism and some pessimism. Pick your poison. A bleeding heart or is it the tears of your enemies? Your choice! Stay tuned for some other new designs emerging for President's Day, Saint Patty's Day and Easter!
Progress continues in the background (with a few minor setbacks). I wanted to throw up a quick post to say thank you too all of our faithful followers for sticking with us. From our families to yours, Merry Christmas and a Happy New Year. 2026, here we come!
The time of year where many of us look forward to relaxing with the families, followed by a boom to finish up the holiday shopping is quickly upon us. I wish everyone and their families in the USA a Happy Thanksgiving!
A quick update from the crew on recent progress to the site. There is still much work to be done but the groundwork has been laid. New content is emerging weekly as we have time to get it lifted up on to the interwebs. Thank you for your kind works on the progress thus far!